Hemp-infused beverages have surged in popularity as consumers seek new ways to experience the benefits of cannabis-derived compounds without the intoxicating effects of THC. Among these innovations, hemp seltzers have emerged as a refreshing, non-alcoholic alternative that combines sparkling water with hemp-derived cannabinoids such as CBD. These beverages offer relaxation, wellness benefits, and a sophisticated drinking experience without the downsides of alcohol.
One of the latest entrants into the hemp seltzer market is Curaleaf Holdings, Inc., a well-known cannabis operator, which recently launched its Zero Proof Seltzer line at Total Wine & More locations. This move signifies a growing trend of mainstream retailers embracing hemp-based beverages as demand rises for functional, alcohol-free drinks.
What Are Hemp Seltzers?
Hemp seltzers are sparkling water beverages infused with hemp-derived cannabinoids, typically CBD (cannabidiol), and in some cases, minor cannabinoids like CBG (cannabigerol) or CBN (cannabinol). These compounds interact with the body’s endocannabinoid system (ECS), which plays a role in regulating mood, stress, sleep, and inflammation. Unlike THC, CBD and other non-psychoactive cannabinoids do not produce a “high,” making hemp seltzers an appealing choice for wellness-conscious consumers.
Most hemp seltzers are:
- Non-alcoholic – They provide relaxation without intoxication.
- Low-calorie or calorie-free – Many brands avoid added sugars and artificial ingredients.
- Fast-acting – When infused with water-soluble hemp extracts, effects can be felt in as little as 15–30 minutes.
- Legal under the 2018 Farm Bill – As long as they contain less than 0.3% THC, they are federally legal in the U.S.
Curaleaf’s Entry into the Market
Curaleaf, a cannabis industry leader, has been expanding its portfolio beyond traditional THC products, recognizing the demand for alternative cannabis consumption methods. Their new Zero Proof Seltzer line, now available at Total Wine & More, caters to health-conscious individuals looking for a premium, non-alcoholic beverage option.
The Zero Proof Seltzer lineup offers a sophisticated, social drinking experience without the effects of alcohol. By partnering with Total Wine, a major national retailer specializing in adult beverages, Curaleaf is bridging the gap between the cannabis and mainstream beverage markets. This distribution deal also represents a strategic move, placing hemp-infused drinks alongside traditional alcoholic options for consumers seeking healthier alternatives.
The Future of Hemp Seltzers
The functional beverage market is rapidly evolving, with hemp seltzers becoming a go-to choice for those looking to unwind or socialize without alcohol. The demand for CBD-infused drinks is expected to grow as more states relax regulations and consumers become more educated about cannabinoids’ benefits.
With Curaleaf’s Zero Proof Seltzer now available at Total Wine locations, hemp beverages are taking a major step toward mainstream acceptance. As more companies enter the space and consumers continue to seek wellness-driven alternatives, hemp seltzers could become a staple in social settings, much like craft beer or premium sparkling water.
Whether you’re looking to replace alcohol, enhance relaxation, or simply enjoy a refreshing, flavorful drink, hemp seltzers offer an exciting new way to experience cannabis without the high.