Planet 13 Holdings Inc., a multi-state cannabis operator, has unveiled a major partnership with legendary boxer Mike Tyson, wrestling superstar Ric Flair, and Grammy-winning artist Future. This collaboration will see the cannabis powerhouse co-brand, package, and manufacture high-end cannabis products under their respective labels: Tyson 2.0, Ric Flair Drip, and Evol by Future.
Expanding the Celebrity Cannabis Market
Planet 13 has been a leader in blending celebrity culture with cannabis, and this latest move reinforces its dominance in the industry. The company’s Las Vegas SuperStore, the largest dispensary in the country, has already hosted high-profile brand collaborations like Wiz Khalifa’s Khalifa Kush. By adding Tyson 2.0, Ric Flair Drip, and Evol by Future, Planet 13 is further enhancing its reputation as a go-to destination for celebrity-backed cannabis.
Lee Fraser, Planet 13’s Chief Administrative Officer, shared excitement about the partnerships, stating, “We’re thrilled to keep growing our celebrity-backed product line, bringing top-tier cannabis to fans of these legendary figures.” Fraser also emphasized that these partnerships align with Planet 13’s commitment to blending cannabis with broader cultural trends in music, sports, and fashion.
The Celebrity Brands and Their Goals
- Tyson 2.0 – Created by boxing legend Mike Tyson, this brand offers premium cannabis products inspired by Tyson’s personal wellness journey. The brand focuses on both high-quality flower and innovative cannabis-infused products.
- Ric Flair Drip – Reflecting the larger-than-life personality of WWE Hall of Famer Ric Flair, this line delivers cannabis products that match Flair’s energy and appeal to his loyal fan base.
- Evol by Future – Spearheaded by hip-hop artist Future, Evol is designed to merge cannabis culture with the music industry, offering products that reflect his artistic and lifestyle influences.
Initially, these brands will launch in Nevada, with plans for nationwide expansion across Planet 13’s retail markets, including California, Illinois, and Florida.
Planet 13’s Dedication to Quality
Planet 13 operates with a vertically integrated business model, controlling every stage from cultivation to retail. This approach ensures consistency and high-quality production—key factors when dealing with celebrity brands that rely on maintaining their reputations.
Beyond selling cannabis, Planet 13’s Las Vegas SuperStore has positioned itself as an entertainment hub. The recent addition of the DAZED! consumption lounge offers customers an immersive experience, further distinguishing the company from traditional dispensaries.
A Proven Track Record in Celebrity Partnerships
Planet 13 has a strong history of successful collaborations with celebrity cannabis brands. The partnership with Wiz Khalifa’s Khalifa Kush, which introduced a dedicated in-store experience, set a precedent for how the company seamlessly integrates high-profile brands into its retail ecosystem.
According to DJ Saul, CEO of B&Y Ventures, authenticity is key in the competitive cannabis space. Speaking on the success of Khalifa Kush, he noted that brands with genuine connections to cannabis culture build trust and lasting customer relationships.
What’s Next for Planet 13?
As the cannabis industry continues to evolve, celebrity-backed products are proving to be a powerful way to attract a wide range of consumers. The new partnerships with Tyson, Flair, and Future will further cement Planet 13’s place as an innovator in this space.
With expansion plans already in motion, the company is well-positioned to grow its footprint in the national cannabis market. Consumers can look forward to premium products that combine quality, innovation, and the star power of some of the biggest names in sports and entertainment.
Learn More: From Knockouts to Buds: How Mike Tyson’s “Tyson 2.0” Became a Heavyweight in Cannabis Culture