If there’s one brand that’s shaken (and stirred) the cannabis beverage game, it’s CANN. With sleek packaging, A-list endorsements, and a microdosed buzz you can actually control, CANN has carved out a sparkling niche in the increasingly crowded world of THC-infused drinks. Whether you’re new to cannabis or just tired of hangovers, this bubbly beverage is offering something a little different—and a lot more fun.
Founded in 2019 by Harvard and Stanford grads Jake Bullock and Luke Anderson, CANN was created with one mission in mind: to provide a healthier, social alternative to alcohol. The result? A line of cannabis-infused tonics and “roadies” (single-serve sachets) that deliver a buzz without the burnout. Each 8-ounce can contains 2mg of THC and 4mg of CBD—making it the perfect microdose for anyone looking to chill without losing control.
But CANN isn’t just another startup with a good idea—it’s a pop culture phenomenon. The brand quickly caught the attention of celebrities like Gwyneth Paltrow, Rebel Wilson, and Darren Criss, who not only backed the company financially but also helped normalize the idea of cannabis beverages as upscale, wellness-adjacent products. According to a Forbes report, CANN raised over $27 million in funding by early 2022, becoming one of the fastest-growing THC drink brands in North America.
So what makes it so popular?
For starters, the flavor lineup is anything but basic. Think Lemon Lavender, Grapefruit Rosemary, and Blood Orange Cardamom—each crafted with natural ingredients and a refreshing twist. There’s even a “Hi Boy” line that doubles the THC content for more seasoned users. No sugar bombs, no weird aftertaste, and definitely no weed-y flavor. Just light, crisp, and undeniably sippable.
And people are sipping. In fact, CANN reported a 300% increase in sales from 2020 to 2021, and the momentum hasn’t slowed. The brand has become a staple at music festivals, wellness events, and luxury hotels across California, Nevada, and other legal states. It’s not uncommon to spot a cooler of CANN next to the rosé at upscale garden parties in L.A.
CANN’s appeal also stems from its inclusive, playful marketing. The brand isn’t afraid to be bold—whether it’s through rainbow-themed Pride packs or collaborations with queer artists like Hayley Kiyoko. In an industry often dominated by stoner clichés or hypermasculine branding, CANN feels refreshingly different: bright, fun, and designed for everyone.
“We wanted to create something you could bring to a dinner party without making it weird,” co-founder Luke Anderson told The New York Times. “People want to feel good, be social, and still wake up the next day ready to go.”
And for many consumers, that’s exactly the point. As more people—especially millennials and Gen Z—rethink their relationship with alcohol, cannabis beverages like CANN are offering a compelling alternative. No hangovers. No regrets. Just a mild, happy buzz that makes awkward small talk a little easier.
Of course, the drink isn’t for everyone. Seasoned cannabis users may find the 2mg THC dose too light, while others may prefer edibles or vapes for faster or more intense effects. But for social settings, first-timers, or people looking for a more controlled experience, CANN hits the sweet spot.
Available in legal dispensaries and select delivery platforms across multiple states (and even in Canada), CANN is leading the charge in a category that’s only just beginning to bubble up. With projections showing cannabis drinks could become a $2.8 billion market by 2025 (BDSA, 2023), you can expect to see a lot more fizz in the fridge soon.
Bottom line? CANN is more than just a drink—it’s a vibe. And if you haven’t tried one yet, it might be time to pop the top and see what the buzz is all about.