Only a few names have managed to establish themselves as both industry leaders and consumer favorites—Rove being a prime example. Founded in California, the brand has quickly become a top contender in the cannabis vape market, currently holding the title as Nevada’s best-selling vape company and expanding rapidly into states such as Massachusetts, Michigan, and Missouri. Its rise to fame can be attributed to a combination of high-quality products, innovation, strong sales performance, and a standout workplace culture.
Rove has built a reputation for placing transparency and product integrity at the forefront of its operations. Each product is labeled with a QR code that offers customers comprehensive lab data, including terpene profiles and safety verifications. This system not only reassures users about what they’re consuming but also distinguishes Rove as a brand that prioritizes education and safety, reinforcing trust in a highly competitive space.
The company’s product line showcases its dedication to variety and originality. Rove offers more than just vapes; it includes flower, concentrates, pre-rolls, and CBD options. Among its standout offerings is the Melted Diamonds series, praised for delivering both flavor and high potency. Another innovation, the triple-infused Ice Packs pre-rolls, elevates the smoking experience by maximizing flavor and effect. These unique products reflect Rove’s ongoing efforts to redefine what consumers can expect from cannabis.
On the business side, Rove’s market dominance is hard to ignore. In Nevada, it commands an overwhelming lead in the disposable vape segment—claiming nine of the ten best-selling disposable products. The Skywalker OG Live Resin Diamond Disposable Pod alone brought in over $921,000 in sales, with other favorites like Fruit Punch and Maui Waui not far behind. This level of success highlights not just smart product development, but also a brand that truly resonates with its customer base.
Consumer feedback further reinforces Rove’s appeal. Users consistently highlight the strength and distinct taste of the brand’s offerings, with particular enthusiasm around strains such as Watermelon Zkittlez and Skywalker. One satisfied customer remarked that the Watermelon Zkittlez vape, along with the high-performance battery, exceeded expectations. That said, some reviews do raise concerns about pricing or flavor consistency—reminders that cannabis is a highly personalized experience and not every product will hit the mark for everyone.
Beyond products and sales, Rove has also earned accolades for how it treats its workforce. Most recently, it was recognized by Cannabis Business Times as one of the best cannabis companies to work for. This acknowledgment speaks to the company’s internal culture of support and opportunity—qualities that not only make for happy employees but also contribute to innovation and long-term success.
Rove’s ascent in the cannabis space is the result of a thoughtful, multifaceted approach. By remaining committed to quality, pushing boundaries in product design, delivering consistent market wins, and fostering a strong internal culture, Rove has emerged as a trailblazer. As the industry matures, Rove’s model of transparency, innovation, and consumer connection may very well serve as a blueprint for future cannabis brands aiming to make their mark.