Known as an industry leader, Trulieve Cannabis Corp. has launched Onward, a premium line of non-alcoholic THC-infused beverages. Announced on February 26, 2025, this new product line aims to provide consumers with a modern alternative for social occasions, blending the worlds of cannabis and sophisticated refreshment.
A New Frontier in Cannabis Consumption
Onward represents Trulieve’s entry into the burgeoning market of THC-infused beverages. These low-calorie, non-alcoholic cocktails are crafted in the United States using naturally derived THC and CBD, with a commitment to excluding artificial flavors, colors, or sweeteners. The beverage line features an array of flavors inspired by classic cocktails, including:
- Blueberry Mojito: A refreshing blend of blueberry essence with minty undertones.
- Italian Spritz: A citrus-forward beverage reminiscent of traditional Italian aperitifs.
- Passionfruit Martini: An exotic fusion of passionfruit with subtle botanical notes.
- Peach Bellini: A sweet and bubbly concoction capturing the essence of ripe peaches.
- Sea Salt Margarita: A tangy and savory mix, offering a twist on the classic margarita.
Each flavor is designed to offer consumers a new and natural way to sip, socialize, and savor the moment.
Availability and Compliance
Trulieve has ensured that Onward beverages are compliant with the federal Farm Bill, making them legal nationwide. Consumers aged 21 and older can order these beverages online through DrinkOnward.com, with shipping available to 36 states. Additionally, four-packs of each flavor, as well as a variety pack, will soon be available at select Total Wine stores in Florida, including locations in Clearwater, Fort Lauderdale, Jacksonville, Miami, Orlando, Tallahassee, Tampa, and St. Petersburg.
Expert Craftsmanship and Quality Assurance
“Drawing on our vast experience in cannabis product development, Onward beverages powered by Trulieve are expertly crafted to align with evolving consumer preferences,” said Trulieve’s Chief Executive Officer, Kim Rivers. “We are excited to introduce this innovative and federally compliant beverage line to those seeking a new and alternative form of refreshment.”
To ensure consistency and quality, Onward beverages utilize a proprietary formulation and manufacturing process. Each batch undergoes rigorous lab testing at the final formulation stage, with results accessible to consumers online at COA Testing. This transparency underscores Trulieve’s commitment to setting best practices for the industry and adult consumers.
Industry Context and Future Outlook
The launch of Onward comes at a time when major U.S. cannabis companies are exploring hemp-based THC products, especially as federal cannabis reforms remain uncertain. Companies like Curaleaf and Green Thumb have also introduced similar products, reflecting a broader industry trend toward innovative consumption methods. Analysts suggest that the hemp-derived THC market could grow significantly, particularly if traditional alcohol companies enter the space once regulatory clarity improves.
However, the market is not without challenges. Some states, such as California, have imposed bans on certain hemp-derived THC products, highlighting the complex regulatory landscape that companies like Trulieve must navigate. Despite these hurdles, the hemp-derived THC market is emerging as a critical area for growth in the cannabis industry, offering consumers alternative ways to experience THC beyond traditional methods.
Consumer Reception and Market Potential
Early consumer reactions to Onward have been mixed. While some appreciate the innovative approach and flavor variety, others have expressed concerns about pricing. Discussions on platforms like Reddit have highlighted debates over the cost relative to THC content, with some users questioning the value proposition.
Despite these varied opinions, the introduction of Onward positions Trulieve to tap into a growing segment of consumers interested in cannabis-infused beverages. As the market evolves and consumer preferences shift, products like Onward could play a pivotal role in normalizing and expanding the acceptance of cannabis-infused consumables.
Final Thoughts
Trulieve’s launch of Onward signifies a strategic expansion into the THC-infused beverage market, offering consumers a novel way to enjoy cannabis. By focusing on quality, compliance, and flavor diversity, Trulieve aims to meet the evolving demands of consumers seeking alternative forms of refreshment. As the regulatory environment and market dynamics continue to develop, Onward’s success could influence future product innovations within the cannabis industry.